The ATP Tour Wants You To... Feel It

The men's tennis tour announced it's new "Feel It" campaign today.

I sense my mind is making "it" into something much more literal than "it" is intended to be...

But they are certainly helping by going on about Nadal and Federer in "a one-on-one gladiatorial battle, full of intensity and passion" ... like I need that image dancing around in my head?!   

I bet it's hot and sweaty too?!?  And Rafa grunting and...

Oh, are you still here?  For more info about the campaign, go here.

Comments

[Jeff]

Hee. Reminds me... I was watching "The Loop" on DVD (a so-so sitcom that I'm watching mostly for cutie Bret Harrison), and in one episode someone proposes a low-cost airline called Jack, and some exec comes up with a marketing campaign where the main slogan is "Jack It." LOL.
http://www.youtube.com/watch?v=OD93RsDPeJI

[Tosin]

merci.